BRIEF CREATE A SALES-BOOSTING AWARENESS CAMPAIGN FOR THE RED CROSS FIRST AID CERTIFICATED
CLIENT RED CROSS
AGENCY CREATURE AMSTERDAM
WHAT ON- & OFFLINE CAMPAIGN
MY ROLE ART DIRECTION & COPY WRITING
COLABORATION TIM STET PHOTOGRAPHY, ROBERT ROSENSTEIN PRODUCTIONS
Back in the day, we rocked the role of doctors, expertly wrapping bandages on our trusty toys and playing ‘Dokter Bibber’ like our lives depended on it.
Looking back, we remember how caring and involved we were. We tapped into this power of nostalgia to motivate people to enroll in first aid courses, emphasizing that a genuine first aid certificate can truly make a difference. Gone are the days of child's play—this is a serious matter that requires proper training.
By using light hearted approach to a serious topic like fist aid, we inspire individuals in a positive and engaging way.