BRIEF CREATE AN ENGAGING CAMPAIGN NAME AND IMPACTFUL TAGLINE
CLIENT TESS VAN ZALINGE & WWF
WHAT ONLINE CAMPAIGN
MY ROLE COPY WRITER
In the special partnership campaign between WWF and designer Tess van Zalinge, known as "Nature's Capture," a powerful connection between humans and nature is brought to life.
This inspiring collaboration showcases the shared vision of WWF and Tess van Zalinge, aiming for a world where humans and nature coexist harmoniously. Together, we have embarked on a mission to launch a limited edition incentive as part of the 2023 campaign to support WWF.
I had the privilege of contributing as the copywriter, shaping the campaign's identity and bringing all its elements together.