VEGGIE = SEXY
BRIEF CREATE AWARENESS FOR JULIA'S NEW VEGETARIAN PASTA'S ASSORTMENT
CLIENT JULIA'S PASTA
AGENCY CREATURE AMSTERDAM
WHAT ON- & OFFLINE CAMPAIGN
MY ROLE ART DIRECTION & COPY WRITING
COLABORATION CHUCK STUDIO'S, ROBERT ROOSENSTIJN PRODUCTIONS
Have you ever searched for images of ‘vegetarians’? I know.. we as well simultaneously bursted out into laughter and tears.
That’s why we used this tragic insight as a starting point for the new Julia’s veggie campaign. A project in which we wanted to reframe this outdated and (let’s be honest) cringe-worthy image to a more modern and sexy one. How? By sprinkling some actual (food) “porn” on these veggie foodies.
This campaign was showcased across Dutch stations, in-store displays, digital out of home advertisements, and online platforms.